It takes prints, oversized silhouettes or daring cuts for a piece to meet the standards of the so-called fashionably cool. But it takes exquisite style and high quality textiles for something to become iconic.

Paul Smith never fails to translate classical British style into a more modern and casual interpretation. Having been present at almost every one of the label’s women’s shows in the past few years (time to try men’s too), it’s nice to witness the gradual progression the brand is making from the quirky to the effortlessly cool.

Not long ago the brand presented the revolutionary “Suit To Travel In”, led my the English Olympic medallist Max Whitlock and amazing performers, initiating the campaign #asuittotravelin. Suits tend to be the domain of men, thankfully Paul Smith isn’t so narrow sighted. So what makes a women’s suit good for every day and long days? For me that’s a suit that doesn’t give me the permanent headache of creases, something that so easily mars clothing worn during flights, on a train, or clothing that was packed away in a suitcases. Creases are evil, and when I found out that the new Paul Smith suit is cut from a special material that is crease avoidant and easy to decrease, I was keen to add it to my wardrobe and put it through its paces.

Beautifully cut, with peaked lapels and working sleeves that are normally male exclusives, I took Paul Smith’s “A Suit to travel in” through its paces. I’m not an office worker, so it wasn’t a case of 9 to 5 styling. Rather it was a case of styling it for brunch by the Thames, a late lunch in Mayfair and delayed Eurostar trip to Paris. How did the suit cope with such a long day? Much better than me. I’m still unimpressed with Eurostar for getting me in to Paris 2 hours late. The suit? It took it all in its stride; it’s still not showing a single crease.

RECREATE MY PS URBAN CHIC LOOK:

RECREATE MY PS TRAVELLING LOOK:

Photos and concept: Daniel Dykes