To start describing Tory Burch as a clothing brand would be unfair and not true. I had been an admirer of Tory Burch herself for some time, but mostly of her personality and not just her designing skills. Unlike many others, she tries to get personally close to her clients. On her blog, Tory shares her life experience, lifestyle, people that inspire her, traveling… sounds familiar? Well of course, because that is exactly what I like! I believe that fashion is not only about clothing and the “buy/sell” procedure. It’s a very complex system, that involves our everything around us, food, health, intellect, beauty, work, being a mother or a daughter, a sister or a brother. Fashion is something that is supposed to make our daily lives more beautiful and also be useful. Tory Burch wholly covers my understanding of it.
The designer herself is a mother, a daughter, an entrepreneur, a life-lover and traveler. That life concept is reflected in the showroom that I visited in Milan. It’s cozy, beautiful, reminds me of the best places featured on The Coveteur! Thanks to the friendly team, I was pleasantly surprised to find out that there is a real story behind nearly every corner of that shwroom.
A few facts that I found interesting:
1. Tory is a Feng Shui believer. For showrooms, offices, private places, she has a master who suggests her how to arrange the space in a way that everyone would feel happy and will be filled with positive energy.
2. Tory loves traveling, and is deeply inspired by different cultures. I noticed a lot of chinese elements, as well as moroccan inspired pieces. Later I was told that those cultures influenced her a lot.
3. Tory places her family above everything. You can’t imagine how surprised I was to see a whole wall with old family photos of her mother (a very beautiful actress) and her father. Also, she loves travelling with her mother… Rings a bell?? Yeah, totally reminded me!!
So now back to what I said, after finding out these few facts, I can state my argument that fashion is not only about clothing, it is a deeper perception of life.