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The Golden Diamonds for Paul Smith.

London, England

My biggest announcement of this season is finally here. I am extremely happy to share with you my Digital campaign with Paul Smith for the Autumn/Winter 2014-2015 collection. Having always been a big fan of the brand that’s always associated with class, authentic british style, timeless fashion, it was an honour for me to work with such an amazing team on this project.

I guess you all remember the show I saw in February, showcasing the beautiful Paul Smith Autumn/Winter 2014 collection (I even reviewed it on my blog)? So when the Paul Smith team asked me to work together on a campaign, I knew exactly how I wanted it to look. The idea was to channel the ideal masculine imagine created by Paul Smith along the years, and implement it into the women’s wardrobe. In order to show you the new collection from a different, personalised angle, I created 4 different looks that reflect the lifestyle of a modern urban lady: Stylish urban; The working style; Relaxed weekend; Femme Fatale; (all the outfit details you can find under the post).

Also, I wanted to thank the whole Paul Smith team that worked on this project for months. I love you, guys (or actually girls haha)! xx


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Screen Shot 2014-09-09 at 08.05.23


Look 1 – Stylish urban girl:

Pink wallpaper coat
Pyjama stripe shirt
Black leather trim pants
Leather satchel bag
Brogue shoes

Look 2 – The working lady:

Mustard coat with belt
Turtleneck sweater
Grey wool trousers
Leather satchel bag
Leather loafer shoes

Look 3 – Relaxed weekend outfit:

Pyjama dressing gown jacket
Pyjama print pants
Pyjama stripe shirt
Flower silk scarf
Festival bag
Brown Leather brogue shoes
Burgundy Sunglasses

Look 4 – Femme Fatale: 

Black pinstripe waistcoat 
Black pleat front trousers
Heeled brogue shoes
Leather bicolour clutch

  • Wow I loving all look. Esp. look number 3 😀

    xx Mira

  • Amazing pics! Love all the looks!

  • Алиса

    Это восхитительно,нет слов!Очень интересная коллекция.

  • Congrats Doina, you look amazing!

  • Sara Monti

    Love Paul Smith!These photos are amazing.

  • Emma

    The new A/W 14-15 Paul Smith collection is Stunning!Very chic!!

  • Jenny Fleur

    What a lovely post!I love how all Paul Smith clothing pieces are feminine and chic.

  • wow!!!amazing looks! you look so stunning

  • Sim

    Stunning photos!

  • Loved all the looks, but most of all number 2, that pink patterned coat is to die for! x

    Life of Niss

  • Gorgeous ! xx

  • you look amazing! 🙂 congrats

  • Great pictures 🙂

  • Maria

    Draga Doina, sunt super mandra de tine! Te pup si iti doresc mult noroc si succes 🙂

  • Lindsey

    Great shoot!Love all the looks.

  • Classy

  • Super! Yellow coat is wonderful!

  • Alexandra

    Doamne esti atat de naturala si de frumoasa!!! Esti deosebita 🙂

  • Outstanding! Great photos, Lovely outfits. Love it