Fitness has become an important part of my routine in the past few months. I can’t call myself a pro or a daily gym attendee, neither can I claim that I’ve reached 9% bodyfat and can lift 20kg with one arm. Not at all. However, I do exercise from 4 times a week (when travelling or when I have a lot of offline work on my schedule), to everyday (when I’m very stubborn and motivate); but my fitness routine mainly consist of body weight exercises, that are easily done at home or in the park.
S0 you can imagine my excitement when Net-a-Porter came up with the opportunity to shoot a special campaign for the launch of the new section on our beloved online shop, Net-a-Sporter. The project was directed at the Russian audience, and the shooting itself, naturally, took place is Moscow.
I have been watching the whole “healthy lifestyle” movement taking over the digital world for a while, and I myself have become one of its supporters. It is wonderful that beyond the coolest high fashion stock, Net-a-Porter also encourages sports, bringing the workout outfit to a new level of luxury, and turning it into a real trend.