Brian Lichtenberg.


In the past few months, Brian Lichtenberg‘s clothes have taken over the Internet, being featured on Instagram of celebrities such as Cara and Rihanna.

Splashing his witty attitude about the names of big fashion houses  all over hoodies, sweatshirts, beanies, caps ant t-shirts, Brian Lichtenberg’s instantly recognisable pieces have been spotted on many fashionistas in the world.

One of his biggest fan, Cara Delevigne, adds this comfy yet unisex items to her usual tomboy style with. Lichtenberg’s play on words is also adored by such pop stars as Beyonce and Rihanna.

With Hermes turned into Homies, Celine into Feline (meow!) and Balmain in to Ballin, there seems to be no quicker way to look cool on the street than throwing on a Brian Lichtenberg design.


Cara’s Homies Beanie

Personally, I really like the BLTEE collection by designer Brian Lichtenberg. I like anything with simple typography and especially if it’s white with gold or black lettering. I also find this approach to the luxury market very unusual, which is what I respect the most.


Rihanna’s Black Homies Pullover


Feline hoodie


  • Here is a selection of pieces we really like: (click on the image to buy the product)

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  • great !!! 🙂


  • Beautiful! I got my eye on these beautiful sweaters for a long time.


    Style of Purity

  • Still don’t understand the hype around these pieces…

  • I am partial to that lime green hoody…..